PER-343 – Social Media Engagement Strategies (10-29-2019)

Time: 8:30am-5:00pm
Location: Prince George’s OEM, 7915 Anchor St, Hyattsville, MD 20785
Registration: https://ndptc.hawaii.edu/training/delivery/2580/
The use of social media before, during and after disaster situations has grown exponentially in recent years. As people become inundated with social media messaging, it  becomes more and more important to establish a strong relationship with your audiences through regular engagement. This course will provide participants with the knowledge and skills to implement strategies to better engage individuals and partner organizations. Participants will experience more in-depth training in the use of content types, engagement strategies, and measurement tools for social media. The course will enable participants to create a social media strategy and better adapt to changing needs and strategies throughout the phases of emergency management. Group activities throughout the course will assist to reinforce the use of social media strategies in emergency management. The goal of this course is to provide participants with the knowledge and skills to use social media strategies and concepts to better engage individuals and partner organizations.